Short description

In one way it feels sad to include this app. To have a global society where people are starving in one part of the world and people are destroying the planet due to overconsumption at the same time on another is strange enough. The fact that people also are over consuming so much food that their health and overall quality of life is reduced is bizarre and something everyone that is part of the human race should be ashamed of (and especially those in the “food” industry).

Still getting people up and moving is a great initiative and by acknowledging that we are physical beings that need to think about how we treat our bodies hopefully more people can start thinking about the impact the current system have on eating habits as well as how they can address it.

This is how the creators describe the app:
Every Body Walk! is an online educational campaign aimed at getting Americans up and moving. Through the help of our partners, we are working to spread the message that walking 30 minutes a day, five days a week really can improve your overall health and prevent disease. We provide news and resources on walking, health information, walking maps, how to find walking groups, a personal pledge form to start walking, as well as a place to share stories about individual experiences with walking.

Read more about the app here: http://everybodywalk.org/

The best with the app/supporting initiative

+ Available on both iOS and Android.
+ Approach a major problem in a way that can inspire reflection obesity.

The weak parts of the app/supporting initiative

- Single-minded focus on walking is a bit strange as lack of walking is not the reason people are eating too much in the first place. Even once they’ve begun walking most people will have a problem unless they start asking some tough questions about their life. This app run the risk of becoming too much of a simple health app (although still much better than all the pills and unsustainable diets that are recommended without any consideration to the planets limits).

What could accelerate this app/supporting initiative into a world changer?

➢ Quite a lot. It needs to address the underlying economic and cultural structures that have created a planet where people can die of obesity in one part of the world and starve to death in another.


How direct is the delivery of the result the app tries to achieve
  • Direct
  • Indirect
  • Inspirational
  • Long shot


When people start to walk more they can, unless they eat even more/worse, begin a journey towards a more healthy (and hopefully also more reflective) life.

Transformative approach

How transformative is it
  • A new world
  • A major shift
  • A bit of a shake-up
  • A gentle rocking


Obesity is a very sensitive issue and the approach is very soft. Any significant result from this app will come from a large group of people moving slowly in the right direction, rather than any rapid transformative changes.

How much does it encourage collaborations

How much are new networks supported
  • Strong support for global networks?
  • Currently encourages new forms of collaboration
  • Provides interesting opportunities in the future
  • Restricted to a small (expert) group


If people start getting out, away from TV and consumption they will hopefully get time to think more and those who do might start talking to each other. Very optimistic, yes… ;) but change will happen due to the strangest reasons.

What synergies can be delivered

How well does it also solve other problems/generate solutions
  • It solves everything
  • Several important challenges
  • Some important challenges
  • Only one challenge


This app struggle to even deliver on the health/weight goal, so in its current form the synergies are not great… but they can be developed.

Nine billion contribution

How global is it? Is it helping/will it help everyone on the planet
  • Instant global equality
  • Almost global
  • Getting (incrementally) global
  • Not applicable


If you eat so much that you are not healthy in a situation when people are starving and the planet suffers from over-consumption it is hard to feel serious when it comes to global challenges.

Building on current trends

How well does it use current trends
  • The app is setting new trends by itself
  • Building on multiple trends
  • Effectively building on one trend
  • Not really building on any major trend


The focus on our bodies are exploding and with obesity and overweight people getting close to an absolute majority around the world there frustration might be one of the triggers for real change, and that might be enough for this app to contribute to something very interesting.


How fast can it deliver
  • It's already happening
  • In the coming weeks
  • In a year or so
  • In a distant future (hopefully)


Getting people to think and move is not easy…


Does it support transformative transparency
  • Brave new transparency
  • Transparency that is innovative (never seen before)
  • Increased transparency, but nothing innovative
  • No increase in transparency


Not really an increase in transparency, but hopefully a tool that will nudge a few more from the couch potato position to a situation where they move their bodies with their own legs.

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