Short description

EveryTrail might not be an obvious transformative app at a first glance, but spending time outdoors is an important way of connecting to nature as well as being healthy.

This app can help more people get outside and reconnect to nature and do so together with others that want to explore new things. It can also help people to find gems close to where they live, so we can encourage adventures that do not require long-haul flights or other means of resource intensive transportation.

EveryTrail is a global web2.0 platform for geo-tagged user-generated travel content that is changing the way millions of people share travel experiences and plan trips. EveryTrail makes it easy to share travel experiences, through interactive maps that include photos plotted along your trip route.

EveryTrail is free and useful for a wide variety of trips - including low-carbon and resource efficient trips such as sailing trips, hiking, cycling, hang gliding, skiing, kayaking trips and more. EveryTrail currently has trips from over 80 countries in all corners of the world.

The community allows users to connect with others who share similar interests in travel and outdoor activities.

The app is available for iPhone and Android.

More information, including links for downloading the apps can be found here.

The best with the app/supporting initiative

+ Encourages people to get out and experience nature.
+ Supports networks of people that get connected to different habitats around the world and that are more likely to protect them.

The weak parts of the app/supporting initiative

- No way to encourage people to chose trips that are sustainable.
- No clear link to the more sustainable lifestyle that the app supports, i.e. focus more on experiences than consumption that use large amounts of natural resources.
- No place to read about the ecological significance of different places.

What could accelerate this app/supporting initiative into a world changer?

> Updates when things happen that threaten the places users have visited, or places where people in their network have visited.
> The possibility to compare the ecological footprint of different travels so it becomes clear that there are many amazing trips with a very small footprint, but also that some trips require the use of significant natural resources to get there (resulting in a situation where you indirect destroy the kind of places you want to enjoy).


How direct is the delivery of the result the app tries to achieve
  • Direct
  • Indirect
  • Inspirational
  • Long shot


If people start connecting the dots and get a deeper understanding of nature this can be transformative. But people can also use the app in its current form to turn travel and trips into another way of living through consumption.

Transformative approach

How transformative is it
  • A new world
  • A major shift
  • A bit of a shake-up
  • A gentle rocking


Not very in its current version, but with significant potential.

How much does it encourage collaborations

How much are new networks supported
  • Strong support for global networks?
  • Currently encourages new forms of collaboration
  • Provides interesting opportunities in the future
  • Restricted to a small (expert) group


Not very in its current version, but with significant potential.

What synergies can be delivered

How well does it also solve other problems/generate solutions
  • It solves everything
  • Several important challenges
  • Some important challenges
  • Only one challenge


Our relation to nature as well as the way in which we seek new experiences are two key challenges that this app addresses and which can help provide solutions to by: 1. encouraging people to spend time outdoors. 2. providing recreation that is not based on con

Nine billion contribution

How global is it? Is it helping/will it help everyone on the planet
  • Instant global equality
  • Almost global
  • Getting (incrementally) global
  • Not applicable


No clear links.

Building on current trends

How well does it use current trends
  • The app is setting new trends by itself
  • Building on multiple trends
  • Effectively building on one trend
  • Not really building on any major trend


Using high-tech and the longing for nature in combination with the possibility to follow recommendations by others provide a solid platform for this app.


How fast can it deliver
  • It's already happening
  • In the coming weeks
  • In a year or so
  • In a distant future (hopefully)


All the pieces are in place, now the next step can be taken.


Does it support transformative transparency
  • Brave new transparency
  • Transparency that is innovative (never seen before)
  • Increased transparency, but nothing innovative
  • No increase in transparency


Allowing experiences in nature to become a larger part of our lives the app can help increase the understanding for measures that can protect nature.

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