Short description

This is not an app that only exists as an idea, but the transformative potential is significant. There is so much PR these days and the potential to use a mobile application to show (in real time) what’s behind the brands is amazing.

This is how the idea for the app is described:
“Ever wonder if a company is really green friendly or just a Greenwasher? The Greenwashing Informant application gives you a highly evolved search database on the go. Just search for the company in “question” on the G.I. application and you will get a full report on the company, including their G.I rating.
A companies G.I. rating is based on a series of factors including overall global impact, money spent on “green” advertising, consumer feedback, and the nature of their products. The G.I. rating system ranges from 1 to 5. One is the lowest score a company can get and five is the highest score and the worst rating. An example of a five rating would be a company that is a repeated Grennwashing offender and has a very large negative impact on the environment.
The application also provides a detailed list of products that the company makes. This makes it easier to sort through the proliferation of green-friendly companies, and find the ones that really are making strides in sustainability. ”

Read more about the description of the potential app here

The best with the app/supporting initiative

+ It would create transparency regarding the actual actions by the companies that try and sell us things. In that way people would understand that they actually support when buying these products.

The weak parts of the app/supporting initiative

- it does not exist.

What could accelerate this app/supporting initiative into a world changer?

➢ Being made ;)


How direct is the delivery of the result the app tries to achieve
  • Direct
  • Indirect
  • Inspirational
  • Long shot


Transformative approach

How transformative is it
  • A new world
  • A major shift
  • A bit of a shake-up
  • A gentle rocking


How much does it encourage collaborations

How much are new networks supported
  • Strong support for global networks?
  • Currently encourages new forms of collaboration
  • Provides interesting opportunities in the future
  • Restricted to a small (expert) group


What synergies can be delivered

How well does it also solve other problems/generate solutions
  • It solves everything
  • Several important challenges
  • Some important challenges
  • Only one challenge


Nine billion contribution

How global is it? Is it helping/will it help everyone on the planet
  • Instant global equality
  • Almost global
  • Getting (incrementally) global
  • Not applicable


Building on current trends

How well does it use current trends
  • The app is setting new trends by itself
  • Building on multiple trends
  • Effectively building on one trend
  • Not really building on any major trend



How fast can it deliver
  • It's already happening
  • In the coming weeks
  • In a year or so
  • In a distant future (hopefully)



Does it support transformative transparency
  • Brave new transparency
  • Transparency that is innovative (never seen before)
  • Increased transparency, but nothing innovative
  • No increase in transparency


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