In most parts of the rich world about 30 percent of the food bought is wasted (the amount wasted is actually larger if we look over the whole value chain so reducing waste saves more than just the waste from the household). A large part of the waste is due to bad planning and this app could potentially help. To get people to think about food waste as something really bad is important. It is not just money lost, that this app focuses on, but even more important the waste contributes to increased pressure on the planet. The fact that the land used for the wasted food is enough to feed the world’s poor make humanity one of, or maybe the most, bizarre species on the planet.
This is how the app is presented:
“Have you ever opened up the refrigerator to discover that half its contents are well beyond their expiration date?
This will never happen again with the iSpoil App! iSpoil conveniently helps you keep track of everything you have purchased, AND will remind you when items are getting ready to expire!!
You can also use this App to create shopping lists, making grocery shopping a breeze! Here’s how it works:
1: Select an item from the Home screen
2: Enter the item's expiration date on the Expiration Date screen
3: Choose when you would like to be alerted of the item's expiration (weeks and/or days in advance)
THAT’S IT! You will then receive a notification informing you that an item is expiring soon! What does that mean? No more wasted food, which equals MONEY in your pocket!”
Read more about the app here ispoilapp.tumblr.com
The best with the app/supporting initiative
+ Help people track their food so that they can use instead of throwing it away.
+ Increase transparency in relation to food
The weak parts of the app/supporting initiative
- Does not link the waste to equity or environmental impacts, communication on money
- Does not provide calculations for the savings
What could accelerate this app/supporting initiative into a world changer?
➢ To include more discussion about food choices that makes people aware of the full life-cycle impact of different food choices (so that people understand how the extremely high price of eating red meet, not just in terms of environmental destruction, but long-term equity aspects and animal rights aspects)
➢ Allowing people to get information about how many people that could get food from the land that was used for the food that is wasted and the environmental impact of that (as some food is more destructive then others, e.g. meat use much more land to provide the same amount of protein as vegetarian options, such an improvement would better show what the most important savings are)
➢ Allowing people to identify commercials/PR that try to increase unnecessary consumption/ impulse purchase and share this with other users.
➢ Allow users to connect and send joint messages to companies that they think are helping or undermining smart food consumption in order to ensure that companies get feedback on their actions.
➢ The developers and the users should contact the companies that develop the computer systems for grocery stores and other places that sell food in order to develop a system that allow consumer to get data (like expiration dates) automatically when they buy the food.
How direct is the delivery of the result the app tries to achieve
- Long shot
The app helps you to remember, but you need to change habits to actually reduce waste.
How transformative is it
- A new world
- A major shift
- A bit of a shake-up
- A gentle rocking
It is approaching a very important area from a quite simple perspective (saving money), but the potential to develop the app further is significant.
How much does it encourage collaborations
How much are new networks supported
- Strong support for global networks?
- Currently encourages new forms of collaboration
- Provides interesting opportunities in the future
- Restricted to a small (expert) group
As the area is something that everyone (with a smartphone) can relate to the potential for collaboration is significant.
What synergies can be delivered
How well does it also solve other problems/generate solutions
- It solves everything
- Several important challenges
- Some important challenges
- Only one challenge
The current version can contribute to reduced environmental impact and trigger in interest in the broader issues related to food, but the current version is quite limited.
Nine billion contribution
How global is it? Is it helping/will it help everyone on the planet
- Instant global equality
- Almost global
- Getting (incrementally) global
- Not applicable
As long as the app does not help users to understand the difference between high impact and low impact food, does not encourage fair trade produced food or explain what a sustainable food consumption level is it is not very global.
Building on current trends
How well does it use current trends
- The app is setting new trends by itself
- Building on multiple trends
- Effectively building on one trend
- Not really building on any major trend
People want to save money and that trend will always be possible to build on, the challenge is that only looking at the monetary aspects created many of the problems we have today, so more is needed.
How fast can it deliver
- It's already happening
- In the coming weeks
- In a year or so
- In a distant future (hopefully)
As soon as users get nudges and consume food that they would have wasted the app delivers.
Does it support transformative transparency
- Brave new transparency
- Transparency that is innovative (never seen before)
- Increased transparency, but nothing innovative
- No increase in transparency
As long as the focus only is on ensuring that people don’t waste food by reminding them about the expiration date it is helps increase transparency, but the potential in regarding to food is so significant that this app will hopefully be developed further or link to new apps adding features.