Short description

The way we live and our health (physical and mental) depend on a lot of things, not the least sleep. To keep track on our own bodies and encourage more people to think about how our bodies work can contribute to a better understanding of what kind of society we want to have. By providing data to individual users the possibility for creative people to see patterns and link the data to other fields increase to possibilities for transformative innovations.

While the app in itself is not that transformative it is well designed and executed, plus it has smart supporting viral campaign behind it. But more than anything it is an app that lead the way to apps that help us reconnect with our bodies and minds in new ways.

This is how the creators describe the app:
Don’t sleep for sleep’s sake. Sleep so you can improve what matters to you most: your health, happiness and performance. Every day, use the real-time feedback and tailored sleep plan from your Personal Sleep Coach and Silent Alarm Clock to improve your life.

Read more about the app here:

The best with the app/supporting initiative

+ Help us to think about fundamental parts of our lives, that for most parts are still out of reach from commercial interest and still a place for reflection, spirituality and darkness.
+ Integrate mobile apps with smart sensors.

The weak parts of the app/supporting initiative

- Quite expensive.
- Limited opportunities to use the data directly.
- Only available in the U.S. and Canada for now, but they are working on that: Info here
and others are using it and help in multiple languages is available: Click here.

What could accelerate this app/supporting initiative into a world changer?

➢ Allow users to bring the creativity of sleep into the real world, without turning it into simple commercialism.


How direct is the delivery of the result the app tries to achieve
  • Direct
  • Indirect
  • Inspirational
  • Long shot


The app itself helps users to think about and track your sleep on a quite simple level, but that simplicity can be an interesting start.

Transformative approach

How transformative is it
  • A new world
  • A major shift
  • A bit of a shake-up
  • A gentle rocking


Using sensors, science of sleep, algorithms, etc makes this a great example of how integrated measurement and personal feedback can be with simple technology used in a smart way.

How much does it encourage collaborations

How much are new networks supported
  • Strong support for global networks?
  • Currently encourages new forms of collaboration
  • Provides interesting opportunities in the future
  • Restricted to a small (expert) group


It is more on the meta-level of development that this encourages collaboration.

What synergies can be delivered

How well does it also solve other problems/generate solutions
  • It solves everything
  • Several important challenges
  • Some important challenges
  • Only one challenge


As we connect and track our bodies in different ways the sleep could become a new hub for the focus on our transparent bodies (and to a less extent also our minds).

Nine billion contribution

How global is it? Is it helping/will it help everyone on the planet
  • Instant global equality
  • Almost global
  • Getting (incrementally) global
  • Not applicable


This kind of app is still an extreme luxury for most and it is important to keep a focus on what kind of solutions that these kinds of apps can contribute to for the poor on the planet.

Building on current trends

How well does it use current trends
  • The app is setting new trends by itself
  • Building on multiple trends
  • Effectively building on one trend
  • Not really building on any major trend


The app has the potential to turn the trend with increased narcissism into something more important where users start to reflect on more important areas than their looks and their performance as measured by the current consumer society (the ability to make money and look good).


How fast can it deliver
  • It's already happening
  • In the coming weeks
  • In a year or so
  • In a distant future (hopefully)


As soon as you start to use the app it provides the data, but the interesting potential will kick in later as other flanking projects gets started and when people start to mash up the data and modify the interface/sensors.


Does it support transformative transparency
  • Brave new transparency
  • Transparency that is innovative (never seen before)
  • Increased transparency, but nothing innovative
  • No increase in transparency


The current version is not really creating a lot more transparency, but it is very helpful in pointing in a direction where very innovative opportunities are now emerging.

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