Short description

Not really a transformative app in itself, but as part of a lifestyle where smart choices becomes easier it is an interesting example of how simple an app can be. Mailstop could be part of “smart life folder” that makes it easy to tick of things that needs to be done as part of a journey towards a sustainable lifestyle.

This is how the creators describe the app:
“Using MailStop Mobile on your iPhone is fun, easy and rewarding. Simply take a picture of the unwanted mail through the app and upload. We'll do the rest of the work for you.
Save Time. You can opt out in a matter of seconds.
No Computer Required. You create your opt-outs with your phone. Just take a picture.
No Emails or Forms. Let our experts go through the opt-out process for you."

Read more about the initiative here:

The best with the app/supporting initiative

+ Super Simple.
+ Help dematerialize the economy by removing one of the most stupid things in our homes.

The weak parts of the app/supporting initiative

- Only available for iPhone
- Only for the US market
- No calculation for environmental savings
- No discussion about the PR industry and how it is possible to avoid other forma of mental pollution.

What could accelerate this app/supporting initiative into a world changer?

➢ This app should probably not do more than it does, if it just adds information about the amount of trees CO2 that is saved and how much money differed companies spend to try convincing us that we need things that we don’t need it would be pretty much as good as a one-task-app of this kind can be.
➢ Would be fun to see someone do something similar for TV and the Web. Helping us send back feedback to block those cluttering our virtual world.


How direct is the delivery of the result the app tries to achieve
  • Direct
  • Indirect
  • Inspirational
  • Long shot


As soon as the app is used the company will ensure that the companies stop sending spam mail.

Transformative approach

How transformative is it
  • A new world
  • A major shift
  • A bit of a shake-up
  • A gentle rocking


A very gentle rocking.

How much does it encourage collaborations

How much are new networks supported
  • Strong support for global networks?
  • Currently encourages new forms of collaboration
  • Provides interesting opportunities in the future
  • Restricted to a small (expert) group


It has no functions that encourage collaboration.

What synergies can be delivered

How well does it also solve other problems/generate solutions
  • It solves everything
  • Several important challenges
  • Some important challenges
  • Only one challenge


It deals with only one challenge.

Nine billion contribution

How global is it? Is it helping/will it help everyone on the planet
  • Instant global equality
  • Almost global
  • Getting (incrementally) global
  • Not applicable


It is neither global nor in support of smart solutions for everyone on the planet. But hopefully it helps our consumer-society become a little less stupid.

Building on current trends

How well does it use current trends
  • The app is setting new trends by itself
  • Building on multiple trends
  • Effectively building on one trend
  • Not really building on any major trend


The move from physical information to virtual is happening anyway so this app should be a no-brainer… The big challenge is obviously how to ensure that we can end over/stupid consumption.


How fast can it deliver
  • It's already happening
  • In the coming weeks
  • In a year or so
  • In a distant future (hopefully)


As soon as the companies accept your request the amount of spam will be reduced.


Does it support transformative transparency
  • Brave new transparency
  • Transparency that is innovative (never seen before)
  • Increased transparency, but nothing innovative
  • No increase in transparency


The app is not contributing to transparency.

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