Richard Leyland created Worksnug with great timing for how the way we work is changing. It is an application that support a 21st Century office style where people don't have the same demand for office space and physical commuting. It connects mobile workers to the nearest and best places to work in the major cities of the world.
The best with the app/supporting initiative
+ Making people work smarter
+ Provides information based on experience from people actually working
+ Noise level indicator
The weak parts of the app/supporting initiative
- No guidance for how to move towards a 21st Century Office
- No calculations for the savings
- Only for iPhone and Blackberry
What could accelerate this app/supporting initiative into a world changer?
> Include rating/competitions between companies using the app and see who's the most efficient and save the most money, CO2, time for the planet/company/employees.
> Encourage collaboration between "worksnuggers" to find solutions on sustainability challenges. The application encourage interesting people to meet and this could be an interesting feature.
> "Worksnuggers" should also be encouraged to ask for fair trade/eco-products on the places they work, maybe even rate this together with sound level.
How direct is the delivery of the result the app tries to achieve
- Long shot
As long as users move towards a 21st Century Office it will help save the planet.
How transformative is it
- A new world
- A major shift
- A bit of a shake-up
- A gentle rocking
The shift to a smarter work place is an important part of a sustainable society.
How much does it encourage collaborations
How much are new networks supported
- Strong support for global networks?
- Currently encourages new forms of collaboration
- Provides interesting opportunities in the future
- Restricted to a small (expert) group
Not as much as it could, see under "What could accelerate this app into a world change"
What synergies can be delivered
How well does it also solve other problems/generate solutions
- It solves everything
- Several important challenges
- Some important challenges
- Only one challenge
Beside everything related to transport and office (energy use, land-use, congestion, etc) it can also support a broader shift towards sustainable cities where people meet.
Nine billion contribution
How global is it? Is it helping/will it help everyone on the planet
- Instant global equality
- Almost global
- Getting (incrementally) global
- Not applicable
Working in a sustainable way is a good start, but more can be done to promote this. From campaigns for affordable mobile devices to fair-trade shopping at the places identified.
Building on current trends
How well does it use current trends
- The app is setting new trends by itself
- Building on multiple trends
- Effectively building on one trend
- Not really building on any major trend
A new generation want to be smart, flexible, innovative and save the planet. Worksnug ticks all the boxes, and have the potential to do even more.
How fast can it deliver
- It's already happening
- In the coming weeks
- In a year or so
- In a distant future (hopefully)
Worksnug is contributing to a movement towards a new working/office thinking that can shift the way companies and cities operate fundamentally.
Does it support transformative transparency
- Brave new transparency
- Transparency that is innovative (never seen before)
- Increased transparency, but nothing innovative
- No increase in transparency
Making cities more transparent, but more features could be added to highlight the sustainability aspects.